IME Marketing Best Practices
By Steven Babitsky, Esq., James J. Mangraviti Jr., Esq., and Alex Babitsky, MBA ©2010 SEAK, Inc.
The biggest challenge facing IME physicians is how to cost-effectively grow their practice, market their services, and increase their profit. SEAK’s new research, IME Marketing Best Practices, presents the latest and most in-depth research, analysis, and practical advice on successfully marketing your IME practice. IME Marketing Best Practices is to the point, succinct (51 pages), and based on independent research conducted by SEAK.
It additionally contains unique and valuable appendices, including:
Appendix A: Results of SEAK’s Survey of Referral Sources Regarding What They Look for in an IME Provider
Appendix B: Contact Information - IME Brokers and Referral Companies
Appendix C: Contact Information - Large Workers’ Compensation Third-Party Administrators, Insurers, and Case Management Providers
Appendix D: Sample Marketing Letter
Appendix E: Sample Thank You and Feedback E-Mail
Appendix F: Sample E-Mail to Current/Former Clients Re: Scheduling
Appendix G: Sample Marketing/Networking E-mail Tied to Publication
Appendix H: Sample E-mail to Set Up In-House Presentation
What you will learn and be able to use immediately:
· 34 proven techniques for developing your IME practice, · The most effective marketing techniques and strategies for increasing your IME income and profit, · How to obtain repeat IME business, · What clients want in an IME physician, · Where and how to effectively target your IME marketing effort, · Where to advertise (and where not to), · The best IME brokers and referral agencies to deal with and how to connect with them, and · Much, much more.
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