Product Details
 
How to Market Your Expert Witness Practice: EVIDENCE-BASED BEST PRACTICES

By: James J. Mangraviti, Jr., Esq., Steven Babitsky, Esq. and Alex Babitsky, MBA ©2011 SEAK, Inc.


"Quickly and dramatically expand your expert witness practice."
 
How to Market Your Expert Witness Practice: Evidence-Based Best Practices is the first ever research based roadmap to expert witness business development.  How to Market Your Expert Witness Practice is based on extensive research from both successful expert witnesses and the trial attorneys who hire them.  After reading How to Market Your Expert Witness Practice: Evidence-Based Best Practices you will be able to:

* Use data and results from the included surveys of expert witnesses to make well-informed cost effective marketing decisions.

* Utilize the hard data and research results regarding why attorneys will and will not hire an expert for a second time.

*  Learn from case studies of successful colleagues what really works and why it works.

* Make yourself more attractive to new clients.

*  Select your best expert niche(s) and obtain specific types of cases that you enjoy, are good at, and that are most lucrative.

* Identify, reach, and persuade lawyers most likely to hire you.

* Maximize repeat and word of mouth business and referrals.

* Create and optimize your website.

* Understand precisely where, how, and why to advertise: what works and what does not (based on quantitative research).

* Utilize dozens of tested and proven methods to develop your expert witness practice, including:

* How and where to advertise, including evidence-based data from over 250 expert witnesses and numerical rankings of 20 advertising choices.

* 8 specific, proven techniques to obtain additional referrals through networking.

* 23 easily implementable steps to make yourself more attractive to lawyers

* 32 ways to improve your image and reputation.

* 7 techniques for identifying and reaching the specific lawyers most likely to hire you.

* The 10 steps to follow to grow your expert witness practice.

* Much, much more.

Contents:
Chapter 1 Introduction and Executive Summary
Chapter 2 The Six Golden Rules of Marketing an Expert Witness Practice
Chapter 3 The Holistic 24/7/365 Approach to Marketing an Expert Witness Practice
Chapter 4 How Much Is a New or Current Client Worth?
Chapter 5 Case Targeting: Niche or Generalist?
Chapter 6 How to Identify the Lawyers Most Likely to Want to Hire You
Chapter 7 Making Yourself as Attractive as Possible to Potential Clients
Chapter 8 Maximizing Repeat and Word-of-Mouth Business Through Positive Branding
Chapter 9 Creating and Optimizing Your Website
Chapter 10 Where and How to Advertise
Chapter 11 Networking
Chapter 12 Speaking
Chapter 13 Writing
Chapter 14 Additional Marketing Techniques
Chapter 15 Case Studies
Chapter 16 Conclusion

Appendix A Business Development Best Practices Research Results
Appendix B Research Results: Why Attorneys Will and Will Not Hire an Expert a Second Time
Appendix C Website Best Practices Research
Appendix D Expert Witness Directories
Appendix E Expert Witness Brokers and Referral Agencies

About the Authors:
James J. Mangraviti, Jr., Esq., Steven Babitsky, Esq., and Alex Babitsky, MBA are principals of SEAK, Inc. - the expert witness training firm.  They have trained thousands of expert witnesses, co-authored numerous books on expert witnessing, and created and manage SEAK's National Directory of Expert Witnesses (Containing over 1,300 expert witnesses www.seakexperts.com).  The authors interact with experts on a daily basis and are constantly gathering evidence as to what works and what does not work to market an expert witness practice.
Price: $100.00


Browse similar items

 

© SEAK, Inc. PO Box 729 Falmouth, MA 02541 Phone: 508.457.1111 Fax: 508.540.8304 Email: Mail@seak.com.