This is a crash course in business skills, concepts and terminology. Physicians entering the business world need to be conversant with commonly used business terms and have a working understanding of the most important modern marketing, accounting, financial and management concepts. Getting Yourself Market Ready is a fast moving, content rich program which will provide physicians with the knowledge and skills needed to be more attractive to prospective employers, more impressive at a job interview and more successful in the business world. It will also provide a window into the type of business training available to physicians in MBA and executive education programs.

Learning Objectives

Barbara Lamberton, Ph.D. is an Associate Professor at the University of Hartford where she teaches courses for the Executive MBA and the Masters in Accounting and Taxation programs. She received her Ph.D. in accounting from Michigan State University. She has done extensive research on the health-care industry and has substantial experience in the healthcare industry.

Peter J. LaPlaca, Ph.D. is Associate Dean of the Barney School of Business at the University of Hartford. His BS, MS and PhD degrees are from Rensselaer Polytechnic Institute. He has served on the editorial boards of the Journal of Health Care Marketing and Profiles in Hospital Marketing. He is currently on the boards of the Connecticut National Multiple Sclerosis Society and Combined Health Charities of Connecticut and Rhode Island. He is a specialist in business-to-business marketing, and since 1994 he has served as Editor-in-Chief of Industrial Marketing Management, the leading journal focusing on business-to-business marketing. Extensively involved in professional marketing activities, Dr. LaPlaca was the founding President of A.B.M., the Association of Business Marketers. He was also president of the Connecticut Chapter of the American Marketing Association, Vice President and member of the National Board of Directors of the American Marketing Association and a member of its Industrial Marketing Council. He was also a vice president and director of the Academy of Marketing Sciences. During the past fifteen years, Dr. LaPlaca has offered in excess of 150 executive education programs for thousands of executives at universities throughout the United States.

James J. Mangraviti, Jr., Esq. left the practice of civil litigation law in 1996 to become a managing partner at SEAK, Inc.(www.seak.com) an education and publishing firm serving the needs of physicians, attorneys, expert witnesses and workers' compensation professionals. Jim is a highly experienced trainer who has designed and taught courses which have trained thousands of physicians. He is the co-author of over ten books including The Successful Physician Negotiator: How to Get What Your Deserve. Jim is the creator and trainer for SEAK's Law School For Physicians seminar and SEAK's Persuasion Skills Workshop.