Getting Yourself Market Ready
Getting Yourself Market Ready
October 4, 2007 Sea Crest Oceanfront Resort |
Executive Summary
This is a crash course in business skills, concepts and terminology. Physicians entering the business world need to be conversant with commonly used business terms and have a working understanding of the most important modern marketing, accounting, financial and management concepts. Getting Yourself Market Ready is a fast moving, content rich program which will provide physicians with the knowledge and skills needed to be more attractive to prospective employers, more impressive at a job interview and more successful in the business world. It will also provide a window into the type of business training available to physicians in MBA and executive education programs.
Learning Objectives
At the conclusion of this program you will be able to:
»
Be a more powerful and confident communicator» Present yourself better and make an excellent impression during interviews
» Understand and discuss key sales and marketing terms and concepts
» Read financial statements and understand accounting jargon
» Intelligently discuss modern management/leadership techniques
» Appreciate the areas of business management where you have interest and aptitude
» Be better prepared for a non-clinical career
Faculty
Deborah L. Kidder, Ph.D. currently teaches at the Barney School of Business at the University of Hartford. Previously, she taught in the College of Business and Economics at Towson University, and the School of Business at the University of Connecticut. She teaches courses on Leadership, Conflict Resolution, Human Resource Management, and Organizational Behavior. She received her BA in Economics from Swarthmore College and her PhD in Industrial Relations from the University of Minnesota. She has a substantial publication record in top academic journals and has won two teaching awards, both at the University of Connecticut and Towson University. She is also a trained mediator and has several years experience mediating employment discrimination complaints for the state of Maryland.
Barbara Lamberton, Ph.D. is an Associate Professor at the University of Hartford where she teaches courses for the Executive MBA and the Masters in Accounting and Taxation programs. She received her Ph.D. in accounting from Michigan State University. She has done extensive research on the health-care industry and has substantial experience in the healthcare industry.
Peter J. LaPlaca, Ph.D. is Associate Dean of the Barney School of Business at the University of Hartford. His BS, MS and PhD degrees are from Rensselaer Polytechnic Institute. He has served on the editorial boards of the Journal of Health Care Marketing and Profiles in Hospital Marketing. He is currently on the boards of the Connecticut National Multiple Sclerosis Society and Combined Health Charities of Connecticut and Rhode Island. He is a specialist in business-to-business marketing, and since 1994 he has served as Editor-in-Chief of Industrial Marketing Management, the leading journal focusing on business-to-business marketing. Extensively involved in professional marketing activities, Dr. LaPlaca was the founding President of A.B.M., the Association of Business Marketers. He was also president of the Connecticut Chapter of the American Marketing Association, Vice President and member of the National Board of Directors of the American Marketing Association and a member of its Industrial Marketing Council. He was also a vice president and director of the Academy of Marketing Sciences. During the past fifteen years, Dr. LaPlaca has offered in excess of 150 executive education programs for thousands of executives at universities throughout the United States.
James J. Mangraviti, Jr., Esq. left the practice of civil litigation law in 1996 to become a managing partner at SEAK, Inc.(www.seak.com) an education and publishing firm serving the needs of physicians, attorneys, expert witnesses and workers’ compensation professionals. Jim is a highly experienced trainer who has designed and taught courses which have trained thousands of physicians. He is the co-author of over ten books including The Successful Physician Negotiator: How to Get What Your Deserve. Jim is the creator and trainer for SEAK’s Law School For Physicians seminar and SEAK’s Persuasion Skills Workshop.
Registration Information
The $495 tuition includes a valuable seminar
reference manual, continental breakfast and lunch with faculty,
coffee breaks, and a dynamic learning experience.
Click here for registration information.
Schedule
Thursday, October 4, 2007
8:00-8:30Registration and Continental Breakfast
8:30-10:00Communications
& Persuasion Skills for Physicians
Physicians who
want to stand out during their job interviews and advance in the
business world need superior communication skills. How a person
presents herself has a tremendous impact on interviewers,
colleagues, supervisors, clients, and customers. In this segment
attendees will learn and practice techniques to make themselves more
impressive and persuasive. Presented by James J. Mangraviti, Jr.,
Esq.
Questions and Answers
10:00-10:15BREAK AND NETWORKING OPPORTUNITY
10:15-12:00Essential Leadership Terms and Concepts for Physicians Leaving Clinical Medicine
Deborah L. Kidder, PhD will discuss
leadership traits, attitudes and behaviors critical in today’s
business environment. She will review contingency and situational
factors, concerns about conflict, ethics, and social responsibility,
how to be a leader in a team environment, strategic leadership, and
leadership in an international and culturally diverse work
environment. She will offer practical advice on motivation,
communication, and coaching skills.
Questions and Answers
12:00-1:00LUNCH WITH FACULTY PROVIDED
1:00-2:45Essential Market
Terms and Concepts for Physicians Leaving Clinical Medicine
Peter J. LaPlaca, PhD will discuss defining your market, the
critical concept of mutual benefit and developing relationships with
customers and suppliers. He will explain mass marketing vs.
segmentation vs. one-to-one marketing and selecting the right
markets and customers. Dr. LaPlaca will review measuring customer
value, optimal pricing strategies, and integrating marketing
channels. He will offer practical advice on augmenting products with
services and measuring customer satisfaction.
Questions and Answers
2:45-3:00BREAK AND NETWORKING OPPORTUNITY
3:00-5:00Essential Accounting Terms and Concepts: What You Need to Know
Barbara Lamberton, Ph.D. will
discuss and demonstrate balance sheets, income statements and cash
flow statements. She will explain key financial accounting terms.
Professor Lamberton will review the history of the Balanced
Scorecard and how it is used by business to evaluate performance.
She will teach the physician attendees to compute and evaluate key
financial ratios, including return on investment, economic value
added, current ratio, net worth and leverage ratios.
Questions and Answers