Marketing and Growing Your Expert Witness Practice
June 24, 2009
Hyannis, MA
The Resort and Conference Center at Hyannis
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Executive Summary
This interactive program will teach you how to grow your expert witness practice. It is taught utilizing interactive lecture, case studies and question and answer sessions. Each attendee will leave with a concise, customized plan to grow their expert witness practice. Marketing and Growing Your Expert Witness Practice is appropriate for experts of all levels of experience. Each registration includes continental breakfast and lunch with faculty and a course book which is not available anywhere else. There are no prerequisites and no advanced preparation is required.
Distinguished Faculty
Steven Babitsky, Esq.,
is the President of SEAK, Inc. Attorney Babitsky was a personal injury litigator for twenty years and is the former managing partner of the firm Kistin, Babitsky, Latimer & Beitman. Mr. Babitsky trains hundreds of experts every year through SEAK's scheduled programs for expert witnesses, invited presentations, and customized expert witness training programs presented to corporations, associations, and governmental agencies. He also serves as a one-on-one consultant to expert witnesses who desire to improve their expert witness practices. Mr. Babitsky is the co-author of the texts Depositions: The Comprehensive Guide for Expert Witnesses; The A-Z Guide to Expert Witnessing; How to Become a Dangerous Expert Witness: Advanced Techniques and Strategies; Writing and Defending Your Expert Report: The Step-by-Step Guide with Models; How to Excel During Cross-Examination: Techniques for Experts That Work; and How to Excel During Depositions: Techniques for Experts That Work.
Alex Babitsky, MBA
is a Partner of SEAK, Inc. As the Product Manager of SEAK's National Directory of Experts, Mr. Babitsky deals with expert witnesses and the attorneys who retain them on a daily basis. Mr. Babitsky consults regularly with experts of all fields on the subject of expert witness marketing. His publications include the 2004 National Guide to Expert Witness Fees and Billing Procedures, The A to Z Guide to Expert Witnessing and What All Physicians Considering Starting an IME Practice Should Know. Mr. Babitsky received his BS degree from the University of Massachusetts and his MBA from Northeastern University.
Tuition
The $495 tuition includes a continental breakfast, breaks, lunch with faculty, a detailed manual which can be retained as a bookshelf reference, and a dynamic learning experience.
Click here for registration information.
Continuing Education Information
There are no CEUs available for this program.
8:00-8:30Registration and Continental Breakfast
8:30-9:00Understanding How Much Each New Client is Worth
No marketing technique can be properly evaluated until an expert understands how to calculate how much each new client is worth. In this segment the faculty will explain the numerous factors that must be accounted for in order to determine the true value of a new client. Questions and Answers. Learning Objective: Describe the value of obtaining new clients.
9:00-10:15Positioning Yourself to Best Grow Your Expert Witness Practice
In order to grow your expert witness practice, you must be well positioned to do so. In this segment the faculty will discuss selecting the right niche, fee setting, and the numerous subtle factors affecting your expert witness "image." Questions and Answers. Learning Objective: Describe methods to find your best niche.
10:15-10:30BREAK AND NETWORKING OPPORTUNITY
10:30-11:15The Special Dynamics of Marketing an Expert Witness Practice
Marketing an expert witness practices presents unique challenges. In this segment the faculty will discuss the three principles of marketing and how to account for and minimize a potential backlash from poorly conceived or worded marketing materials. Questions and Answers. Learning Objective: Explain best practices for expert marketing.
11:15-12:00Word of Mouth: How to Build an Impeccable Reputation
The best marketing technique, bar none is word of mouth. In this segment attendees will learn specific techniques on what expert can do during the engagement process, when forming and expressing his/her opinion and at deposition and trial to exceed counsel's expectations and build an impeccable reputation. Questions and Answers. Learning Objective: Describe how to build an impeccable reputation.
12:00-1:00LUNCH PROVIDED WITH FACULTY
1:00-1:30Networking
Networking can and will produce new clients. In this segment attendees will learn specific, easy to implement techniques to successfully network with past clients, prospective clients and colleagues. Learning Objective: List networking techniques.
1:30-2:00Speaking and Writing
Speaking and writing can be very good for business. In this segment attendees will learn the best places to speak and write, the best topics to choose, the best audience, and how to avoid potentially serious mistakes. Questions and Answers. Learning Objective: Explain the importance of speaking and writing.
2:00-2:30Advertising, Web Sites, and Internet Marketing
In this segment experts will be presented with the pros and cons of advertising and will be provided with a guide to the print and online choices experts have. Included are recommendations for the content, positioning, and visibility of expert web sites. Questions and Answers. Learning Objective: Discussion of advertising options.
2:30-2:45BREAK AND NETWORKING OPPORTUNITY
2:45-4:00Drafting Your Customized Individual Marketing Plan
The attendees will be shown several concise marketing plans as examples. The attendees will then be given time to draft their own customized marketing plans, based upon what was learned in the program. Time will be allotted to discuss and improve the plans drafted by the attendees. Questions and Answers. Learning Objective: Describe how to create a marketing plan.
4:00-4:30Takeaways, Conclusions, and Evaluation
The faculty will address any final questions and elicit from the audience a bullet-proof list of what specifically they will be doing differently in light of what was learned at the course. Questions and Answers. Learning Objective: List the most important concepts, techniques and action steps learned in the program.