Marketing and Growing your Expert Witness Practice
Crowne Plaza Chicago O’Hare Hotel & Conference Center, Rosemont, Illinois
Wednesday, June 23, 2010
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Executive Summary: This interactive program will teach you how to grow your expert witness practice. It is taught utilizing interactive lecture, case studies and question and answer sessions. Each attendee will leave with a concise, customized plan to grow their expert witness practice. Marketing and Growing Your Expert Witness Practice is appropriate for experts of all levels of experience. Each registration includes continental breakfast and lunch with faculty and a coursebook which is not available anywhere else. There are no prerequisites and no advanced preparation is required.
Distinguished Faculty:
Steven Babitsky, Esq., is the President of SEAK, Inc. Attorney Babitsky was a personal injury litigator for twenty years and is the former managing partner of the firm Kistin, Babitsky, Latimer & Beitman. Mr. Babitsky trains hundreds of experts every year through SEAK’s scheduled programs for expert witnesses, invited presentations, and customized expert witness training programs presented to corporations, associations, and governmental agencies. He also serves as a one-on-one consultant to expert witnesses who desire to improve their expert witness practices. Mr. Babitsky is the co-author of the texts Depositions: The Comprehensive Guide for Expert Witnesses; The A–Z Guide to Expert Witnessing; How to Become a Dangerous Expert Witness: Advanced Techniques and Strategies; Writing and Defending Your Expert Report: The Step-by-Step Guide with Models; How to Excel During Cross-Examination: Techniques for Experts That Work; and How to Excel During Depositions: Techniques for Experts That Work.
Alex Babitsky, MBA is a Partner at SEAK, Inc. As the Product Manager of SEAK’s National Expert Witness Directory, Medical File Review Consultants Directory and the National Directory of Independent Medical Examiners, Mr. Babitsky deals with expert witnesses and the attorneys, paralegals, insurance companies and other organizations who retain them on a daily basis. Mr. Babitsky consults regularly with experts of all fields on the subject of expert witness marketing. His publications include the 2004 National Guide to Expert Witness Fees and Billing Procedures, The A to Z Guide to Expert Witnessing, The 2009 National Guide to Expert Witness Fees and Billing Procedures, and What All Physicians Considering Starting an IME Practice Should Know. Mr. Babitsky received his BS degree from the University of Massachusetts and his MBA from Northeastern University.
Registration Information: The $495 tuition includes a continental breakfast, lunch with faculty, a detailed conference manual, and a fast-moving, content rich learning experience. To register by fax please click here. To register online please click here.
Continuing Education Information: There are no continuing education credits offered for this program.
SCHEDULE
8:00–8:30 Registration and Continental Breakfast
8:30–9:00 Understanding How Much Each New Client is Worth
No marketing technique can be properly evaluated until an expert understands how to calculate how much each new client is worth. In this segment the faculty will explain the numerous factors that must be accounted for in order to determine the true value of a new client. Questions and Answers. Learning Objective: Describe the value of obtaining new clients.
9:00–10:15 Positioning Yourself to Best Grow Your Expert Witness Practice
In order to grow your expert witness practice, you must be well positioned to do so. In this segment the faculty will discuss selecting the right niche, fee setting, and the numerous subtle factors affecting your expert witness “image.” Questions and Answers. Learning Objective: Describe methods to find your best niche.
10:15–10:30 Break and Networking Opportunity
10:30–11:15 The Special Dynamics of Marketing an Expert Witness Practice
Marketing an expert witness practices presents unique challenges. In this segment the faculty will discuss the three principles of marketing and how to account for and minimize a potential backlash from poorly conceived or worded marketing materials. Questions and Answers. Learning Objective: Explain best practices for expert marketing.
11:15–12:00 Word of Mouth—How to Build an Impeccable Reputation
The best marketing technique, bar none is word of mouth. In this segment attendees will learn specific techniques on what expert can do during the engagement process, when forming and expressing his/her opinion and at deposition and trial to exceed counsel’s expectations and build an impeccable reputation. Questions and Answers. Learning Objective: Describe how to build an impeccable reputation.
12:00–1:00 Provided Lunch With Faculty
1:00–1:30 Networking
Networking can and will produce new clients. In this segment attendees will learn specific, easy to implement techniques to successfully network with past clients, prospective clients and colleagues. Learning Objective: List networking techniques.
1:30–2:00 Speaking and Writing
Speaking and writing can be very good for business. In this segment attendees will learn the best places to speak and write, the best topics to choose, the best audience, and how to avoid potentially serious mistakes. Questions and Answers. Learning Objective: Explain the importance of speaking and writing.
2:00–2:45 Advertising, Web Sites, and Internet Marketing
In this segment experts will be presented with the pros and cons of advertising and will be provided with a guide to the print and online choices experts have. Included are recommendations for the content, positioning, and visibility of expert web sites. Questions and Answers. Learning Objective: Discussion of advertising options.
2:45–3:00 Break and Networking Opportunity
3:00–4:00 Drafting Your Customized Individual Marketing Plan
The attendees will be shown several concise marketing plans as examples. The attendees will then be given time to draft their own customized marketing plans, based upon what was learned in the program. Time will be allotted to discuss and improve the plans drafted by the attendees. Questions and Answers. Learning Objective: Describe how to create a marketing plan.
4:00–4:30 Takeaways, Conclusions, and Evaluation
The faculty will address any final questions and elicit from the audience a bullet-proof list of what specifically they will be doing differently in light of what was learned at the course. Questions and Answers. Learning Objective: List the most important concepts, techniques and action steps learned in the program.
HOTEL INFORMATION
The site hotel is the Crowne Plaza Chicago O’Hare Hotel & Conference Center in the village of Rosemont, IL. This full service “fly in fly out” property is easily accessible to Chicago’s O’Hare airport and provides complimentary 24 hour shuttle service to and from O’Hare Airport and is a modern, well-equipped quiet hotel. All of the guest rooms are brand new and come equipped with additional amenities such as refrigerator, in-room safe, cordless telephone, 32 inch High Def. LCD TV, double paned windows and Full size sofa-sleepers in all King bedded rooms. The Crowne Plaza Chicago is located directly across the street from Rosemont Convention Center. The compact Village of Rosemont is a very popular convention destination that features over 5,000 hotel rooms, numerous restaurants including Morton’s, Nick’s Fish Market, The Capital Grille, and McCormick and Schmick’s, the brand new state of the art 101,000 square foot Muvico Theaters Rosemont 18, the Rosemont Theater, the Museum of Hummels and other attractions. The Chicago Loop and Magnificent Mile are accessible via taxi or you can walk to the subway from the Crowne Plaza. SEAK has secured a special group rate of $104/night (single and double). Rooms are limited and this rate expires on June 1, 2010. To make your reservations, please call 888-233-9527 and refer to the SEAK Group rate.